The 90-day SEO / GEO sprint
A ninety-day plan that takes a dental practice from invisible to compounding — classic search first, and the new layer on top: being the practice AI assistants mention when patients ask.
A practical conversation about your practice. No pressure and no generic pitch.
Why ninety days
You plant in month one, see the first green in month three, and the curve keeps rising after the sprint ends. Ads stop the day you stop paying — this doesn’t.
The plan
Before day one
The unglamorous checks that make everything after count.
Days 1–30
Fix what blocks you, and choose battles you can win.
Days 31–60
Steady publishing, in the order that pays back fastest.
Days 61–90
Compound what works, and step into the answers patients read.
“why does my tooth ache at night”
“does a chipped tooth need a dentist”
Questions people search long before choosing anyone. Answering them well is how a practice becomes familiar.
“invisalign vs braces cost”
“best dentist for anxious kids in [town]”
Someone is choosing. Comparison pages rank faster than almost anything else — so we build these first.
“emergency dentist near me”
“[practice name] reviews”
The searches that become appointments this week. Every one of these must find you flawless.
Published beats perfect. A good page live in week two starts earning trust while a flawless one still in drafts earns nothing. We ship, then sharpen.
The calendar
| Weeks | Focus | What ships |
|---|---|---|
| Wk 0 | Pre-flight | Titles and descriptions everywhere, structured data, Search Console live, sitemap in |
| Wk 1–2 | Technical audit | Speed, mobile, crawl and indexing issues found and fixed |
| Wk 2–3 | Keyword map | 20–30 winnable searches chosen and grouped by intent |
| Wk 3–4 | Core pages | Homepage, primary service page, first comparison page |
| Wk 5–6 | Content engine on | Comparison and service pages publishing; listings round one |
| Wk 7–8 | Questions answered | Question posts live; first earned citations and mentions |
| Wk 9–10 | Compound what works | Pages at positions 8–20 refreshed; cluster pillar drafted |
| Wk 11–12 | Cluster + AEO | Supporting posts interlinked; snippet formatting; the AEO layer |
| Wk 13 | The review | Day-90 sit-down over your own Search Console numbers |
AEO — the new layer
More patients now ask an AI assistant for a dentist than ever dial a directory. Assistants don’t rank pages — they assemble answers from sources they trust, and they name the practices those sources describe clearly. That’s answer engine optimization, and it’s built into the sprint.
Your name, address, and phone match exactly across your site, maps, and directories — assistants distrust practices that blur.
Dentist and FAQ structured data spell out what you do, where, and for whom, in the format models parse first.
Pages that answer real patient questions in plain sentences — the kind an assistant can lift word for word.
Maps, review platforms, and local directories are the sources assistants cite. We make sure you’re described there, not just listed.
What you get
Every task, page, and target keyword lives in a shared tracker — checked off as it ships, never a black box.
Search Console, analytics, and listings are set up under the practice’s ownership. If we part ways, it all stays yours.
What shipped, what moved, what’s next — written for an office manager, not a marketer.
A honest sit-down over your own Search Console data: what compounded, what didn’t, and what the next ninety days should hold.
Search compounds rather than spikes. The sprint plants in month one, expects the first green shoots around month three, and is built so the curve keeps rising after we step back. Anyone promising page one in weeks is selling something else.
No — and nobody honestly can, because Google and the AI assistants decide, not us. What we guarantee is the work: every task visible in the tracker, every result visible in your own Search Console, nothing hidden behind our dashboards.
Access to the website and listings, and about an hour a week — to approve content, answer questions only your team can answer, and keep the practice’s voice in everything we publish.
The review, then a choice. Keep compounding with us, or take the tracker and run the playbook yourselves — every account, page, and listing already belongs to the practice either way.